Pura Vida is Spanish for ‘pure life’, and you’ll hear it everywhere in Costa Rica. Similar to the Hawaiian “Aloha”, Pura Vida goes far beyond a literal translation to transmit values essential to the Costa Rican way of life. Pura Vida means living slowly, enjoying life, appreciating what you have, and living life to the fullest. The Pura Vida philosophy seems to be working; according to the Happy Planet Index, Costa Rica is the happiest country in the world.

Ready to learn more?
Sign up for our mailing list: 
Stay Updated